Why Scoring Matters More Than Ever
Let’s be real: not all leads are created equal. Some leads are gold — perfect match, high intent, great contact info.
Others… not so much.
In flat delivery systems, everyone gets treated the same. But in a ping post environment, you can use lead scoring to route smarter, bid higher, and increase trust with your buyers.
What Is Lead Scoring?
Lead scoring is the process of assigning a value — often a number between 0–100 — to each lead based on:
- Source quality
- Form completion
- Behavioral signals
- Demographic fit
- Geo/ZIP match
- Validation results (phone, email, etc.)
The higher the score, the more desirable the lead (and typically, the higher the bid).
How Ping Post + Scoring = Better Outcomes
In a ping post system like Standard Information, lead scoring isn’t just a reporting feature. It’s baked into your real-time logic. Here’s how it improves results:
Real-Life Example
Let’s say you’re running a health insurance campaign.
- You’ve got Source A (quiz funnel, high intent)
- Source B (social traffic, moderate intent)
- Source C (email drop, low intent)
You apply scoring like this:
- Source A: 85–100
- Source B: 65–84
- Source C: < 65
In Standard Information, you can set rules so:
- Leads scoring 85+ only go to Tier 1 buyers
- Leads < 65 go to fallback or bulk buyers
- Leads between 65–84 are evaluated by availability and bid range
End result? Everyone gets what they expect, and you capture maximum value without burning relationships.
How Standard Information Handles Lead Scoring
Standard Information makes lead scoring part of your core routing strategy, not just an analytics afterthought. You can:
✅ Assign scores based on custom logic (e.g. field values, source tags)
✅ Layer in 3rd-party data like lead validation or enrichment
✅ Route based on score thresholds
✅ Adjust minimum bid floors per score bracket
✅ Track outcomes by score band (e.g. conversion rates, refund rates)
AmeliaAI — Standard Information’s built-in AI assistant — even helps monitor performance by score, suggesting optimizations over time.
Better Buyer Performance = More Revenue
Your best buyers don’t just want more leads. They want the right leads. Lead scoring gives you the ability to:
- Avoid underpricing high-quality leads
- Offer premium packages to your top buyers
- Identify which sources consistently produce top-tier traffic
- Reduce refunds by keeping lower-quality leads out of Tier 1
In fact, many top lead sellers using Standard Information report:
- 25–40% higher bid rates on scored/premium leads
- 50% fewer refunds when buyers trust the scoring
- Longer buyer retention cycles due to improved outcomes
What Happens Without Scoring?
Final Thoughts
Lead scoring isn’t optional anymore — it’s infrastructure. Especially in competitive verticals like insurance, solar, and home services, scoring is what separates amateur lead ops from scalable, repeatable systems.
If you’re not scoring and routing based on data, you’re just hoping for good outcomes. And in 2025, hope isn’t a strategy.
Standard Information gives you the tools to:
- Score leads with precision
- Route by score in real-time
- Build buyer trust
And grow revenue with fewer headaches.