An all-in-one platform for home service leads
Manage, validate, and enrich prospects in real-time while onboarding and managing all your publishers and lead sources.
Standard Information helps home service companies grow faster with validated leads and intelligent management tools.
Get more leads
Better manage your existing leads
Enrich, validate and block bad leads
Get higher quality leads
Built for Home Service Companies
The core capabilities that drive better lead quality, lower costs, and smoother operations across your lead management workflow.
Real-Time Lead Validation
Verify contact information, demographics, and intent signals instantly—before leads enter your system.
Bring On New Sources
Scale your lead volume fast by onboarding new sources with simple, streamlined setup.
Manage Lead Sources
Connect unlimited lead sources, monitor performance in real-time and manage publisher relationships.
Lead Enrichment
Transform incomplete data into comprehensive profiles with demographic, financial, and behavioral data.
Intelligent Duplicate Detection
Automatically identify duplicate leads across all sources with real-time detection before you pay.
Seamless CRM Integration
Connect to any CRM and track performance with comprehensive, real-time reporting.
Standard information is an all-in-one platform that sits between your lead sources and your sales system.
Scale and improve quality on existing lead sources
Validate, route and send leads to your sales team
Enrich data and scale your online lead generation
Onboard new publishers