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Your personal AI assistant and platform expert

Introducing

Amelia AI logo

Amelia is a first of its kind AI powered account manager only available on Standard Information. Amelia is taking account setup and management to the next level. Make a request and Amelia will handle the rest. Amelia is able to effortlessly write integrations and use the latest in large language models to tackle even the most complex issues.


Standard Information is proud to be the most AI-integrated lead distribution platform on the market — withAmelia AI logoat the center of it all. From autonomous integrations to real-time data correction and outcome-based reporting, every layer of the platform is designed to be driven by AI. Discover what Standard Information can do for your business and get on board with the most advanced lead distribution platform period.

01

Amelia AI Chat

Use the built-in AI chat tool to run reports, modify campaigns, receive intelligent suggestions, and control virtually anything on the platform — all through a natural conversation. Amelia can also be scheduled to deliver proactive notifications and even build custom graphics on demand, so your team stays informed without lifting a finger.

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02

MCP Connector

Already using ChatGPT, Claude, or another AI platform? Connect it directly to Amelia via the MCP connector. Bring your preferred AI tools into the Standard Information ecosystem and give them full control of your account — no context switching, no manual copy-paste, just seamless AI-to-platform communication.

03

AI-Built Integrations

Amelia can autonomously build, test, and complete integrations to buyers, CRMs, and third-party platforms from start to finish. No developer required. Simply describe what you need and Amelia handles the entire lifecycle — writing the code, validating the connection, and confirming it's live and working.

04

AI Lead Detection & Auto-Correction

Amelia continuously monitors incoming lead data in real time, automatically detecting anomalies, inconsistencies, and quality issues. Rather than flagging them for manual review, Amelia corrects the data on the fly — boosting match rates, improving buyer performance, and keeping your pipeline running at peak efficiency.

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05

Team AI Chats & Collaborative Problem Solving

AI conversations don't have to happen in a silo. Share Amelia chat sessions with teammates or spin up group chats to bring multiple people into a single thread. Collaborate in real time with Amelia as your shared AI resource — perfect for troubleshooting, strategy sessions, or onboarding new team members.

06

Advanced AI Campaign Analysis

Amelia continuously reviews your campaigns, system logs, and error reports to surface actionable insights you might otherwise miss. From identifying underperforming segments to spotting recurring errors, Amelia proactively makes optimization suggestions so your account is always improving — not just running.

07

Outcome-Based AI Reporting

Upload raw lead outcome reports and dispositions in any format — CSV, JSON, spreadsheet, or otherwise. Amelia understands the data natively, generates a detailed performance report, and provides tailored suggestions based on real-world results. Close the loop between what your buyers report and what your platform delivers.

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