hero-banner
FAQs
New to the lead industry? Here’s what you need to know.
Why use Ping Post lead generation and distribution software?
Buying on Ping Post gives lead buyers direct access to the thousands of leads suppliers who are generating leads everyday. Large companies have been using Ping Post for years to source leads from the market and to set their own prices. Go directly to the source, eliminate middlemen markups, and take control of your lead acquisition with the most proven lead buying method in the industry.
How does the Ping Post process work?
You set the price you want to pay per lead, filters, geo, and volume of leads you would like to receive. Standard Information will automatically bid on leads in real-time as they are being generated. Once you have won the lead, you can track and distribute it to your CRM, database or call center or send it to your team via email or SMS. Everything is automated so you are in control.
How do I find trusted lead suppliers?
Finding lead suppliers is easy, almost all lead vendors are able to send leads into a Ping Post platform which allows you to control pricing, spend and volume. Need more help finding vendors? Our team at Standard Information can help get set up in record speed.
How long does it take to get set up on a Ping Post platform?
With our fully customizable vertical templates and AI-powered lead routing software, you can start buying and selling leads in less than a day. Standard Information has a support team and a built-in chatbot on the platform to answer any of your questions. Whether you’re new to buying leads or a pro who’s interested in advanced logic to get the most out of each lead transaction, we’re help you at every step of the way.
What are the benefits of using Ping Post over traditional lead buying?
Standard Information’s Ping Post lead generation software offers several advantages: real-time lead delivery ensures maximum freshness, competitive bidding helps control costs, automated filtering ensures you only receive qualified leads matching your criteria, transparent pricing shows exactly what you're paying, and direct access to thousands of lead suppliers increases your volume potential. You also maintain full control over your budget, geographic targeting, and lead quality requirements.
How quickly do I need to respond to a ping?
Ping responses typically need to be submitted within 1-3 seconds. Most Ping Post platforms handle this automatically based on your bidding rules and filters. Standard Information evaluates incoming pings against your criteria and responds with your predetermined bid amount without requiring manual intervention. This speed ensures you don't miss opportunities while maintaining the real-time nature of the marketplace.
Can I set filters to control which leads I bid on?
Yes, most Ping Post platforms offer extensive filtering options including geographic targeting (state, city, zip code radius), demographic criteria (age, income, credit score ranges), lead source quality ratings, time-based filters (business hours only), volume caps (daily/weekly limits), and custom qualifying questions. These filters ensure you only bid on leads that match your ideal customer profile and business requirements.
What happens if I win a lead but it doesn't convert?
Lead quality can vary, so it's important to track performance metrics and adjust your strategy accordingly. Standard Information provides detailed reporting to help you identify high-performing lead sources and filter out poor performers. While individual leads may not always convert, successful Ping Post buying focuses on overall return on investment (ROI) across your lead volume.
How do I integrate Ping Post with my existing systems?
Most ping post platforms offer multiple integration options including API connections to your CRM, automated email delivery to your sales team, SMS notifications for immediate follow-up, webhook integrations for custom workflows, and direct database uploads. The goal is seamless, automated lead delivery that fits your existing sales process. Standard Information has a no-code integration builder, fully customizable verticals and personalized support to ensure seamless transition.
What should I expect in terms of lead volume and costs?
Lead volume and costs vary significantly based on your industry, geographic targeting, bid amounts, and filtering criteria. More competitive markets and broader targeting typically increase volume but may raise costs. Start with conservative settings to gauge market dynamics, then gradually expand your criteria and bid amounts as you optimize performance. Most successful buyers focus on lead quality and ROI rather than pure volume, adjusting their approach based on conversion data and business goals.
cta-banner
Get set-up today