There’s nothing Standard about it.
The most advanced lead distribution platform period.
We serve all major B2C verticals
Use Standard Information for
Real-Time Lead Routing
Instantly direct leads to the right buyer or sales team based on custom rules like geography, lead score, or capacity.
Ping Post
Ping multiple buyers simultaneously, then sell to the highest bidder to maxmize revenue per lead.
Lead Validation
Automatically verify lead quality by checking emails, phone numbers, and filtering out duplicates and fraudulent leads.
Data Enrichment
With built-in apps, enhance leads with additional data from third-party apps.
Lead Distribution
Automatically send lead data to your CRM or other marketing tools via email, SMS or webhooks.
Lead Buying or Selling
Buy leads from multiple vendors or sell leads by setting up custom campaigns that optimize pricing strategy.
Features
With Standard Information, you can buy leads from multiple vendors while monitoring costs and performance.
Whether buying directly from partners or through auctions, our platform streamlines your operations. Track key metrics such as conversion rates, cost per lead, and overall performance. By offering flexible lead purchasing options, robust performance tracking, and advanced filtering, we help you maximize the value of every lead you buy.
Take advantage of the latest technology to completely automate your sales flow
Fully automate your sales flow with Ping Post Appointments, a solution created by Standard Information. With Ping Post Appointments, you can buy, sell, route, and manage live calendars and bookings, all while running operations 24/7. Whether handling inbound or outbound requests, you’ll ensure that no consumer inquiry goes unanswered, allowing your business to scale like never before.
Bid on leads in real-time with customizable, dynamic bidding controls.
Our platform allows you to bid on leads in real-time. Whether you’re targeting high-quality leads or seeking to maximize volume, our dynamic bidding system allows you to adjust your bids according to your budget and campaign goals. Tailor your bids to meet specific buyer demands, ensuring you remain competitive while effectively controlling costs.
Automatically reject duplicates lead and block unwanted leads.
You can select any system field, such as email, phone number, or any other unique identifier, to check for duplicates. Standard Information also has the most powerful Blacklist feature on the market so you can block leads with profanity, litigation lists and known opt-outs.
Standard Information provides buyers and sellers with tools designed for success.
Schedule specific days and times for campaign activation, along with blackout periods, to align lead distribution with peak market times and avoid low-activity periods. Customize your campaigns to receive leads based on geographic location, ensuring that the leads you sell are relevant and desirable. Plus, set minimum and maximum sell prices for your leads, allowing you to optimize pricing strategies.
Our no-code integration builder connects you with top buyers in minutes, no technical skills needed.
Leverage AI-assisted tools to transform and map your vertical fields to buyer fields effortlessly. Define how your buyers will respond to successful pings and posts, and customize HTTP headers for security or compliance. Test integrations before going live to minimize errors and ensure seamless campaign execution.
See what you can do with SIO
Standard Information provides buyers and sellers with tools designed for success.
Leverage the power of the App Store and utilize third-party services. With the App Store, you can verify phone numbers, enrich data, use lead scoring and so much more. Check our current list of services here.
Track lead flow health with real-time metrics, logs and data-driven insights.
At a glance, track the health of your lead flow and campaigns with real-time metrics on your dashboard. Use transaction logs to review individual pings and posts, and access detailed error logs to quickly identify issues in buyer responses, data formatting, or system connections. Standard Information empowers you to monitor performance, identify trends, and make data-driven decisions for optimal efficiency.
Instantly notify your team members or external partners via SMS, email or webhook when a lead is accepted.
To personalize these notifications, Standard Information provides fully customizable SMS and email templates. These templates can include specific buyer information such as name, zip code, or any other relevant fields. You can also set up webhooks to automatically send lead data to your CRM, marketing tools, or even other SaaS applications.
Our dedicated customer support team is always here to help.
We understand that navigating a new platform can feel overwhelming, which is why we offer personalized support from the very start. To help you hit the ground running, we’ll work closely with you to create custom vertical templates and guide you through your first buyer integration. We also know how important it is to keep your operations running smoothly. That’s why we work diligently to address any technical challenges you may encounter.
Set sold posts and budget caps to manage your lead flow.
For each campaign, define how many leads can be sold on a daily, weekly, or monthly basis. With full control over ping/post volume and frequency, you can prevent lead fatigue, while optimizing for the best price and highest likelihood of conversion. Margin settings allow you to set exactly how much of the buyer’s bid price you want to keep as profit.
Control every aspect of your lead flow. Buy and sell leads the way you want.
Control every aspect of your marketplace. You can set advanced filters. Sell unwanted leads. Set buying criteria. Control advanced timing settings and auction participants. Set a maximum amount of time for buyers to place their bids before results are returned, optimizing your auction process. You can also set bid thresholds to ensure high-value bids are returned to vendors faster.