Ping Post Platforms vs CRMs: What’s the Real Difference?

While CRMs help manage existing customers and sales pipelines, ping post lead distribution platforms (like Standard Information) are built to route, sell, and monetize leads in real-time.

Nov 4, 2025

4 min. read

Hold Up — Don't CRMs Already Deal with Leads?


So, a lot of people think, If I've got a CRM, do I still need a ping post platform? Here's the thing:

Yeah. You do.

CRMs are for what happens after you get a lead. Ping post sorts out all the stuff before then—like figuring out where the lead should go, how to make money from it, following the rules, and who gets to bid on it.

Okay, What's the Difference?


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Why Just a CRM Isn't Enough If You Sell Leads


CRMs are cool – keep using yours! But if you're selling leads, dealing with a bunch of buyers, or want to get the most out of each lead, a CRM alone will give you headaches because it offers:

  • No way to send leads to buyers right away
  • No way to run an auction
  • Can't do ping/post stuff
  • No backup if a buyer says no
  • Can't score or filter leads before selling
  • No built-in way to make sure you're following the rules before you let the lead in

Standard Information fills in these blanks.

What Ping Post Platforms Actually Do


A ping post system handles everything *before* your CRM even sees the lead

For example:

  1. Sends lead info (like ZIP code, age, etc.) to buyers who might want it
  2. Gets bids back super fast, in milliseconds
  3. Picks the highest bid or the best match based on what you want
  4. Sends all the lead info to the winning buyer
  5. Keeps a record of everything, checks the data, and makes sure rules are followed
  6. Optionally: Sends the lead to your CRM if you're the one buying the lead

It's like a lead traffic controller, figuring out where each lead should go.

What Standard Information Does Extra


Standard Information isn’t just for ping post—it's a way to make money from your leads using all these:

  • Easy way to connect with buyers (no coding!)
  • AI automation via AmeliaAI
  • Way to book appointments live
  • Detailed logs and error tracking
  • Sends SMS, email, and webhooks right away
  • Lead scoring and source tracking
  • You decide how to bid and send leads


Try doing all of those in your CRM. Good luck!

When to Use Both Together


The best part is: you should use both - but for different jobs.

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Standard Information can even send leads to your CRM after they've been sent to the right buyer, so you can still see everything.

Here's How It Works in Real Life

Imagine you have a marketplace for car insurance leads.

  • Someone who is 29 in Ohio gives you their info as a lead
  • That lead needs to be sent to a buyer ASAP
  • Buyer A offers \$48, Buyer B offers \$43
  • Buyer A wins, and the lead is sent to them in about half a second
  • Then the lead goes into Buyer A's CRM for them to follow up

Your CRM never handled the ping. It just got the end result. That's why ping post is so useful.

In Conclusion


CRMs are powerful, but they aren't built to sell or send leads. If you're selling leads, dealing with ping trees, working with multiple buyers, or want the best results, you need a platform like Standard Information.

Use your CRM to take care of leads. Use Standard Information to move them where they need to go. When both systems do what they're good at, your lead generation takes off.

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