First: What's a Ping Tree?

Think of a ping tree as the behind-the-scenes thing that gets your leads to the right people who want to buy them. Here's how it works:

1. A lead is pinged or sent out to a bunch of buyers, one after the other, based on who you think should see it first.
2. Buyers get a short time (really fast!) to make an offer.
3. The system chooses the best offer (usually the highest price or the best fit).
4. If the first buyer passes, it goes to the next one on the list.
5. This goes on until the lead is sold or no one wants it.

You've probably done something similar before, even if you didn't know it!

Why Ping Trees Matter

If you don't have a ping tree, your leads are stuck going to just one buyer at a time. If that buyer doesn't want it, the lead is worthless. But with a ping tree:

✅ You get buyers competing with each other

✅ You sell leads

✅ Every buyer gets a fair chance based on rules you set

✅ You earn without doing extra work

And creating these ping trees is simple with Standard Information – no coding needed!

What Makes a Good Ping Tree?

Let's see what makes a ping tree work well:

1. Buyer Groups

Put your buyers into groups based on how much they offer, what they're looking for, where they're located, or the quality of leads they want:

• Group 1 = Pay the most but are picky
• Group 2 = Average price, flexible
• Group 3 = Low offers, used as a last resort

Standard Information lets you change these groups automatically based on what buyers do.

2. Response Times

Set how long each buyer has to respond:

• Group 1: 200ms max
• Group 2: 400ms
• Group 3: 600ms

Why? You don't want a slow Group 1 person holding up the process.

3. Price Floors

Set minimum prices to keep your leads valuable – don't let the cheap buyers get them for almost nothing. You can do this for everyone or for specific buyers in Standard Information.

4. Backup Plans

Make rules like:

• If Group 1 doesn't make an offer, ping Group 2. If the offer is too low, reject it or send it somewhere else.
• If the location is Florida and Buyer A doesn't want it, try Buyer B

This makes sure no lead is wasted without a second (or third) chance.

5. Ping Trees for Appointments

Standard Information made up Ping Post Appointments, which lets you sell appointment slots in real time. It's the same idea – but with booking calendars instead of data files.

Real-World Example

Let’s say you’re selling solar leads in California.

• Buyer A: Will pay $90 for leads from Fresno
• Buyer B: Will pay $70 for any lead in CA
• Buyer C: Will pay $40 for leads nationwide, no filters

You ping all three:

• Buyer A doesn’t respond fast enough
• Buyer B responds with $70
• Buyer C bids $40 too

Buyer B wins. Lead sold, its value saved. The backup logic handled the drop without a loss – that’s what makes a ping tree great.

Standard Information: Made for Ping Trees

What makes Standard Information so good for this?

• ✅ Ping tree creator without coding
• ✅ Ping caps, cooldowns, priority settings
• ✅ AI logic through AmeliaAI
• ✅ Easy to read routing logs
• ✅ Buyer tracking by level
• ✅ Backup priority for each lead type

Other platforms make this hard or need a programmer. SIO makes it automatic.

How to Make Ping Trees Better (Tips)

1. Check response times - if Group 1 is too slow, change the priority.
2. Look at offer history - who’s offering money, and how much, from each place?
3. Check refund rates by level - maybe your Group 3 buyer isn’t worth it.
4. Try appointment ping trees - mostly for solar and insurance.

Add lead scoring - to send the leads to the best buyers.

Final Thoughts

Ping trees aren’t just about selling the same lead twice - they’re about control. They help you handle who wants what, protect how good your leads are, and keep buyers happy with faster service and easy to understand logic.

If your business is growing, a good ping tree is a must-have. With Standard Information, you aren’t guessing. You're creating lead selling that just works.

FAQs

Q: What's a ping tree when selling leads?

A: It's how you send a lead to many buyers in order. If the first one says no, it goes to the next.

Q: Why use a ping tree?

A: It gets buyers to compete, helps you sell every lead, and gets you the most money.

Q: Can I make ping trees myself?

A: Yep! Standard Information lets you make your own ping trees without any coding.

Q: What if no one wants the lead?

A: You can send it somewhere else, change your rules, or check it again later.

Q: Can I use ping trees for appointments?

A: Yes! Standard Information has ping trees for call centers that book appointments.