If you're in the business of buying, selling, or sharing leads, you know this already:

A lot of the lead data you get is just plain bad which causes issues.

Think typos, missing info, wrong formats, crazy capitalization, fake ZIP codes, and birthdays that look like they were written by a kidnapper. And don't even get me started on sellers who swear their formatting is right but clearly have never tested it.

• It's a mess, and messes cost money.
• Refunds go through the roof.
• Routing breaks down.
• Buyers get annoyed.
• Sellers lose money.
• Tech teams waste time fixing formats.

Most platforms make this your problem.

Standard Information takes the problem away.

Let's see how data gets messed up and how Standard Information quietly fixes it before anyone notices.

1. The problems to Data Starts at the Source

Here's what usually happens without Standard Information:

• A seller sends leads in a bunch of different formats.
• Your platform accepts them.
• Your team spends all day cleaning up the data.
• Buyers complain.
• Sellers argue.
• Everyone's frustrated.

With Standard Information, it's different.

You're in charge of the structure.

The seller follows your rules, not the other way around.

It begins with category templates.





👉 Video — 00:47 to 01:33

Greg shows how categories set the exact layout, fields, and format your system needs. Every lead has to match your plan before it can be sent to the right place.

This one thing gets rid of about 70% of data mistakes right away.

2. Category Templates Make Things Consistent (Without Coding)

Categories define:

• Field names
• Acceptable values
• What's needed and what's optional
• How data is structured (JSON/XML)
• How fields are formatted
• How buyers and sellers connect

Once you set up your category, it's the single source of truth for every lead in that area – cars, solar, legal, life insurance, whatever.

You only have to set it up once, and everyone else has to follow it.

What if a seller can't match your plan?

Standard Information gives them a specs link to share.

👉 Referenced in video — 04:01 to 04:48




The seller gets a full tech guide with examples, test URLs, and checks they can copy and paste. You never have to write instructions again.

3. Amelia AI – Your Real-Time Data Fixer

This is the secret weapon.

Most lead systems just reject bad data.

Standard Information fixes it.

👉 Referenced video — 05:53 to 06:12




Amelia AI automatically fixes:

• Typos
• Capitalization problems
• Mismatched true/false values
• Wrong capitalization
• Incorrect true/false formats
• Common seller formatting mistakes
• Data that's typed wrong (like californiaa)
• Numbers that are entered as text
• Known ZIP code formatting issues
  

What it means:

You get more accepted leads, fewer arguments, and more leads that make money.

Plus, sellers stop flooding your help channels.

4. Exceptions and Extra Checks for Problem Sellers

Some sellers are… different.

And by different, I mean they don't follow directions.

For them, Standard Information lets you make exceptions for each seller or campaign:

👉 Referenced video — 05:36 to 05:53




You can:

• Change fields
• Force formatting
• Turn text into set options
• Fix capitalization
• Add or remove checks
• Use different formatting for one seller only

No coding needed.

No custom scripts.

No more broken fields or endless support tickets.

5. Buyer Filters Make Sure Leads Are Good Before They Reach Your CRM

Making sure the data is good is important even after it's checked.

With Standard Information:

• Leads must meet your quality rules
• Location filters must match
• Credit score rules must match
• Property details must match
• Timing rules must match
• Sub-ID rules must match
  

👉 Referenced video — 05:25 to 06:01



Instead of letting bad data reach your buyers and cause refunds, you stop it at the source.

That's why lead funnels work better with Standard Information.

They're not full of junk.

6. Errors Are in One Place, Easy to Read, and Easy to Fix

Instead of searching through code, every error is shown by campaign.

👉 Referenced video — 07:25 to 07:33




You see:

• What went wrong
• Why it went wrong
• How often it happened
• Which seller caused it

It's great for fixing problems, holding sellers responsible, and ensuring your buyers don't suffer because of issues early in the process.

In short: Standard Information turns messy lead data into clean, reliable, and scalable data.

Most platforms punish you for bad data.

Standard Information fixes it before it causes problems.

• Agents sell more.
• Buyers complain less.
• Sellers earn more per lead.
• Operations teams stop getting bogged down in nonsense.
• And everyone moves faster.
  

If you want to spend less time cleaning up data and more time growing, this is your platform.

FAQ

1. Will Standard Information reject bad data?

Only if it has to. Amelia AI fixes most things automatically.

2. Can I change field rules for each seller?

Yes, exceptions let you enforce custom rules for sellers that are difficult to work with or use older systems.

3. Will buyers get better quality leads because of this?

Yes. Standard Information stops bad or misformatted leads before they're sent to buyers.

4. Will this reduce refund issues?

Yes, a lot. Standard data means fewer surprises.

5. Is it hard to set up?

No. Category templates and presets do most of the work, and specs are created automatically.

Meta Description

Lead Data Cleanup for 2025: Fix bad data before it hits your buyers. How Standard Information uses vertical presets, Amelia AI, and per-vendor overrides to enforce clean, reliable lead data — compared to Boberdoo, Leadspedia, LeadProsper, and Phonexa.