In digital lead distribution, speed drives revenue. The faster a lead is routed to the right buyer, the higher its value — and few systems are as fast or efficient as ping post. But that efficiency only pays off if the leads are legitimate — and that’s where Anura comes in.
With fraud now accounting for up to 25% of lead generation spend, real-time fraud detection isn’t a nice-to-have — it’s essential. Tools like Anura ensure bad leads never enter the system in the first place. Combine that with a robust lead distribution platform like Standard Information, and you’ve got a fraud-resistant infrastructure that delivers both speed and confidence.
What Is Ping Post — and Where Does It Break?
Ping post is a lead routing method that enables real-time auctions among buyers:
- A ping with partial lead data (ZIP, product type, etc.) is sent to multiple buyers.
- Buyers return a bid if they’re interested.
- The lead is then posted to the highest bidder, who gets the full data.
Platforms like Standard Information’s Ping Post System make this fast and easy to scale — especially with tools like AmeliaAI that help manage campaign logic and automation.
But here’s the catch: when this entire process happens in milliseconds, there’s no room for manual fraud review.
The $1-in-$4 Problem
According to Anura’s fraud insights, an estimated $1 in every $4 spent on digital leads is lost to fraud.
Think that’s an exaggeration? Just ask Randall-Reilly. After implementing Anura, they discovered that 20–25% of their leads were invalid. That’s millions in wasted ad spend — and hundreds of hours of lost sales opportunity.
“When you're first told that a quarter of your leads are created fraudulently, you have a hard time believing it.” – Dennis Evanson, Randall‑Reilly
Why Ping Post Needs Extra Protection
Ping post isn't the source of the problem — it just amplifies risk when fraud isn’t blocked upstream.
Here’s why it’s vulnerable:
- Speed – Decisions are made in milliseconds. No time for traditional checks.
- Incentive – Higher bids reward fraudsters.
- Open Ecosystems – Multiple integrations = multiple entry points for fake leads.
Instead of reducing waste, your ping post setup can become a high-speed fraud highway.
What Fraud Protection Should Include
To handle this, your fraud protection layer needs to go beyond static filters. The gold standard looks like this:
Anura meets all of the above — without slowing you down.
How Anura Does It Differently
✅ 1. Real-Time Accuracy
Anura delivers 99.999% accuracy in fraud detection. That means fewer false flags — and better protection for valid leads.
Example: Randall-Reilly Case Study
- 20–25% of leads were flagged
- Follow-up testing confirmed it wasn’t a false alarm
- Revenue and conversion rates improved post-implementation
✅ 2. Instant Tagging
Leads are scored in under 1 second, making it the perfect match for ping post systems like Standard Information. By identifying fake traffic before bidding begins, Anura keeps the marketplace clean.
✅ 3. Always Evolving
From bots to click farms, fraudsters keep changing tactics. Anura’s team simulates new attacks daily to patch weak spots.
“We even have engineers test our own defenses — it’s how we stay one step ahead.” — Rich Kahn, CEO of Anura.
✅ 4. Real Business Results
In the Successful Media case study, Anura helped the agency:
- Filter bots in real-time
- Improve ad visibility
- Cut refunds and chargebacks
Enter Standard Information: The Routing Engine
Fraud prevention is only one side of the coin. Once leads are validated, you still need a platform that knows where to send them, when, and why.
That’s exactly what Standard Information does.
Here’s how it amplifies results from Anura:
🔄 Real-Time Ping Trees
Use ping post logic to run auctions across multiple buyers. If the first buyer doesn’t bid, fallback buyers automatically get the opportunity.
🧠 AI-Powered Distribution
AmeliaAI automatically manages routing rules, optimization, and thresholds — without a developer.
✅ Compliance Built In
Standard Information includes automatic:
- DNC scrubbing
- TCPA/FCC compliance
- Blacklists & opt-outs
- Duplicate blocking
🔍 Traceability with Logs
Advanced logging means every ping, post, response, and error is tracked — critical for auditing refund disputes or compliance flags.
What This Looks Like in Practice
Let’s imagine a Medicare campaign in Florida:
- Flat Post: Every lead is routed directly to Buyer A.
- Ping Post + Anura: Leads are scored at entry. Valid ones are pinged to 5 buyers. Buyer C wins with a $42 bid.
Results: Conversion rates improve 2x. Refunds decrease. Buyer satisfaction improves across the board.
The Metrics That Matter
Putting It All Together
Here’s the modern stack for serious lead sellers:
- ✅ Anura filters leads before they corrupt your auctions.
- ✅ Standard Information routes clean leads with speed and transparency.
- ✅ Buyers stay engaged because quality is high and risk is low.
- ✅ You grow faster without burning budget on fake traffic.
Final Take: Speed + Safety = Scale
If you’re doing ping post without real-time fraud protection, you’re running fast… but blind. With Anura, you gain immediate clarity on what traffic is worth selling. With Standard Information, you unlock scalable routing, compliance, and automation. It’s not just about speed anymore. It’s about controlled, fraud-free growth.