If you’ve ever worked with leads — buying them, selling them, trying to get them routed faster than your competition — you’ve probably heard the term “ping post.” Maybe you nodded along like you knew exactly what it meant.
Maybe you did. But if you didn’t, you’re not alone. So let’s break it down.
Ping Post is a two-step process used in real-time lead distribution. First, the lead is “pinged” — think of it like a soft preview — to potential buyers with partial info (like ZIP code, vertical, lead type). Then, if a buyer responds with a bid and wins the auction, the lead is “posted” in full to them.
It’s fast. It’s dynamic. And in industries like insurance, solar, and home services, it’s basically the secret weapon behind the curtain of every high-performing lead network.
Back in the day, lead selling was pretty binary. You either gave a lead to one buyer (usually manually), or you built rigid direct-post integrations. But that created a ton of inefficiency:
Enter ping post. Now, you’re not just sending leads blindly. You’re inviting multiple buyers to bid — instantly — and only posting the lead to the highest bidder, or the best-fit buyer.
Think of it like an auction… but in milliseconds.
Let’s say you’re selling leads for Medicare insurance. You’ve got a lead from a 67-year-old in Florida. With ping post:
Boom. Lead sold. Buyer happy. Seller happy. Consumer gets contacted fast.
From the buyer side, ping post is a dream:
And if you’re managing hundreds of inbound leads a day, that control matters. A lot.
Sellers get way more efficiency out of every lead:
It’s also cleaner from a compliance angle — if done right, you're not blasting lead data all over the internet. You're selectively distributing.
It used to be. But platforms like Standard Information (shameless plug, we know) have made this way easier.
Instead of custom-coding integrations for every buyer, you can use tools with:
So yeah, the tech has matured. And if you’re still using spreadsheets to manage lead routing, now’s a good time to level up.
Not every industry needs ping post. But if you’re in one of these, it’s table stakes:
Basically, if leads cost more than a few bucks, and buyers care about geo/demo match — ping post is the move.
Here’s where a lot of people get tripped up. Not all platforms are created equal. Look for:
Bonus points if you don’t need a developer to use it.
If you’re still routing leads manually — or using fixed post delivery — you’re probably leaving money (and performance) on the table.
Ping post isn’t just faster. It’s smarter. It lets the market decide the value of every lead in real time. And in 2025, when speed and precision are everything, that makes all the difference.