Ever dealt with leads – buying, selling, or trying to beat the competition to them? You’ve probably heard ping post. Maybe you acted like you knew what it was.
Maybe you did. If not, no biggie. Let's get into it.
What Is Ping Post?
Ping Post is how leads get distributed in real time, in two steps. First, the lead is pinged – think of it as a quick peek – to buyers with some info (like ZIP code, what it's about and lead type). If a buyer wants it, they bid. The winner gets the lead.
It's quick and things change fast. In insurance, solar, and home services, it's the secret sauce for successful lead networks.
Why It Exists (And Why It Matters)
Way back, selling leads was simple. You gave a lead to one buyer (by hand), or you made set connections for direct sending. But that wasn't great:
- You didn't know if a lead would be taken.
- You couldn't price leads right.
- Buyers couldn't jump in as it happened.
Then came ping post. Now, you're not just sending leads into the void. You're asking buyers to bid – right away – and only giving the lead to the highest or best bidder.
It's like a super-fast auction.
A Real-World Example
Say you're selling leads for Medicare. You have one from a 67-year-old in Florida. Using ping post:
- You ping five buyers with age, ZIP, and what it’s about.
- Two want it. Buyer A bids $42, Buyer B bids $37.
- Buyer A wins. They get the full lead (phone, name, etc.) right away.
Done. Lead sold. Buyer's happy. Seller's happy. Customer gets contacted quickly.
Why Lead Buyers Love It
Buyers love ping post because:
- Control: You only pay for leads you're after.
- Easy to Change: You can change bids based on time, day, or ZIP.
- Fast: You get leads quickly
If you're dealing with tons of leads every day, that control is important. Very.
Why Lead Sellers (and Marketplaces) Love It Even More
Sellers get more out of each lead:
- You get the most money – the highest bid wins.
- No rejected leads (buyers say yes before they get it).
- You can use ping trees with backup buyers if the first bid fails.
It's also better for staying within the rules. You're not splashing lead data all over the place. You're picking and choosing.
Okay, But... Is It Hard to Set Up?
It used to be. But platforms like Standard Information (shameless plug, we know) have made this way easier.
Instead of building special connections for each buyer, our tools have:
- Built-in ping trees
- Simple setup
- Bidding that changes with location, time, or lead type
- AI routing
So yeah, the tech is good now. If you're still using spreadsheets for leads, it's time to get better tools.
Where Ping Post Shines
Not every industry needs ping post. But it's a must if you're in:
- Insurance: Car, Medicare, Life, Final Expense
- Solar: Especially for setting appointments
- Home Services: Roofing, HVAC, Pest Control
- Debt, Legal, Health: Anything with lots of leads and prices that change
If leads cost more than a few bucks, and buyers care about location/details, use ping post.
Basically, if leads cost more than a few bucks, and buyers care about geo/demo match — ping post is the move.
What To Look For in Ping Post Software
This is where people mess up. Not all platforms are the same. Look for:
✅ Real-time bidding + backup routing
✅ Built-in checking (DNC, duplicates, TCPA)
✅ Appointment ping-post (it's special, check it out)
✅ AI to make setup easier
✅ Reporting + buyer tools
It's even better if you don't need a coder to use it.
Final Thoughts
If you're still doing leads by hand or sending them the same way every time, you're probably losing money and not doing as well as you could.
Ping post is faster and smarter. It lets the market decide the price of each lead. In 2025, when speed and being right matter most, that's huge.