Unlocking Instant Lead Sales: Setting Up Ping Post in Minutes

You can launch a full ping post lead distribution system in minutes with Standard Information—no coding required.

Sep 3, 2025

2 min. read

What Exactly Is Ping Post?


At its most basic, ping post is a two-step lead distribution method:

  1. Ping: You send partial lead details—like ZIP code, vertical, or age—to multiple buyers.
  2. Post: Once a buyer bids (or the highest bidder is selected), you send them the complete lead.

Think of it like a flash auction for leads—fast, flexible, and fair to all parties.

Why Ping Post Matters Now (In 2025)


In a world where lead intent evaporates in minutes, ping post is a game-changer. Leads are hot when they come in, and this method ensures:

  • Buyers compete for leads, raising prices naturally.
  • You only pay or sell when value is confirmed—no more guessing.
  • Routing logic is automated: fallback buyers receive leads if the top-tier ones decline.

How Standard Information Makes It EASY (In Minutes)


Here’s the breakdown of the setup steps—and why it can be done fast:

  1. Create your account Sign up, log in—you’re ready to go.
  2. Build or choose your ping tree structure Drag-and-drop buyers into tiers. Set bid logic (e.g., ZIP, product, time). No code. Done.
  3. Enable compliance + validation Turn on filters like DNC, TCPA, duplicate detection. One-click, baked into the ping.
  4. Set your fallback logic If Buyer A doesn’t bid, move automatically to Buyer B or C.
  5. Go live Turn it on. Instant pings start flowing. Leads are routed and monetized in real time.
  6. Monitor and optimize Keep an eye on dashboards—bid performance, lead flow, buyer activity—and tweak as needed.

Real-Time Lead Monetization in Action


Let’s imagine you’re launching a campaign for home renovation leads:

  • Setup: 3 buyers, each with bid parameters and fallback rules.
  • Time to launch: ~15 minutes, start to finish.
  • First lead flows in, pings are sent, buyer responds in 800ms, lead is posted instantly.
  • You’ve monetized that lead before your coffee even finished brewing.

Why It Works So Well



What Might Throw You Off (Yet Simple to Fix)

  • Too many buyers in testing: Keep it lean at first (3–5), then scale as volume grows.
  • Unvalidated data still slipping through: Double-check the validation toggles.
  • Configuration overwhelm: Don’t try to do everything at once—start small and expand.

Final Thoughts


If you’re still manually routing leads—or your dev team is swamped—ping post can feel out of reach. But with Standard Information, ping post isn’t just an advanced setup—it’s a minutes-to-live setup.

You get a smart, compliant, automated distribution engine with enough control to optimize—but none of the hassle of building it yourself.


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