Lots of folks in the lead game think that when money slows down, you gotta buy more leads.

But pumping up the volume won't always fix things. If how you send out leads, who you sell to, or how fast you get back to people is messed up, buying more just makes the mess bigger.

Real growth happens when you work smarter with the leads you've already got.

That's why smart lead handling is a secret weapon. It's way better than just throwing money at buying more leads.

1. The Problem with Just Buying More

Buying more leads can hide the real issues—but doesn't deal with them:

• Sending leads to the wrong buyers.
• Wasting leads because you don't know which ones are good.
• Losing out because you took too long to get in touch.
• Having people ask for their money back.

These probs get bigger when you buy more leads. Lose 10% when you have 1,000 leads? Imagine how much you lose with 10,000!

2. How to Really Handle Your Leads

It's not just about tech stuff – it's about rethinking your whole lead game. This means:

• Sending leads to the right buyers (based on how they've done before).
• Giving leads scores to find the best ones.
• Being super quick every step of the way.
• Using what happens to make your plans better.

Platforms like Standard Information let you do all this. So, you can handle leads better before you even think about buying more.

3. Buying More Leads Without a Plan = Wasted Money

Let's look at some simple numbers:

See? Less leads, but if you're smart about how you handle them, you make more money. It's not just talk – it's how the best marketers make money for real.

4. How to Get Started with Better Lead Handling

Here are the things that make the biggest difference:

• Send to the Right Buyers. Track who does the best job, not just who pays the most.
• Give Leads Scores. Figure out which leads are hot based on things like where they're from and what happened before.
• Be Fast. Speed is money! Get leads scored and sent out ASAP. Use platforms like Standard Information, it has quick routing.
• Learn from What Happens. Keep track of what goes well and what doesn't. Use that to make your plans better.

5. Why Lead Sellers Like Smart Buyers

Sellers don't just want the highest price – they want things to be steady, fast, and have fewer refund requests.

If you:

• Are a fast buyer
• Don't get many refunds
• Get in touch quickly

...sellers will want to sell to you. They want to work with buyers who get results, not just those who overpay but don't do anything with the leads. Doing the work strengthens your leads.

6. Better Lead Handling Gets Better Over Time

The sooner you start handling your leads, the better!

• Better scores = better routing
• Better routing = more sales
• More sales = better buyers
• More buyers = better deals
• Better deals = more money for each lead

That's what you miss out on if you just buy more leads instead of working smarter.

7. Real Story: Doubling Money Without Buying More Leads

One insurance company was stuck with a 5% sales rate and was spending \$70k each month on leads.

After checking how they handled leads, they:

• Ranked buyers by contact rate.
• Started keeping track of refunds.
• Started scoring leads before sending them out.

In two months, their sales rate went up to 8.7% – that's 74% better! And they didn't even buy more leads. Plus, their refund rate went way down.

8. Quick Check: Are You Ready to Buy More Leads?

Here’s a quick check-up:

If you answer no to more than two, you're missing out on money. Buying more leads might just make the problem worse.

9. When to Buy More (and When to Wait)

Buy More When:

• Your lead systems are working great.
• You sell to lots of different buyers.
• You're hitting your sales goals.
• You're getting few refund requests.

Don't Buy More When:

• You don't know how well your buyers turn leads into sales.
• You only send leads based on price.
• You're getting more refund requests.
• Buyers take forever to get in touch.

If your lead setup is leaky, buying more leads just means wasting more faster.

Get Smart First, Then Grow

Everyone's obsessed by how many leads they have, but the smart folks worry about getting the most out of each lead.

Success isn't about buying tons of leads – it's about getting smart before you sell them.

That's where you win.

Platforms like Standard Information give you the tools to:

• Score leads better
• Send leads smarter
• Get back to people faster
• Make more money! - with the leads you already have

Before you spend more on leads, make sure you can squeeze every last drop of value from what you've got.

FAQs

What's lead handling?

It's about improving how you score, route, and send leads in real-time. Instead of just sending to the highest bidder, you look at who does best, how fast they are, and what happens after the sale.

Do more leads = more money?

Not always. If you don't handle leads right, more leads can mean more problems, more refunds, and less profit.

How does routing help sales?

If you send leads to buyers who get in touch fast and make lots of sales, your sales rate goes up. Smart routing sends leads to these buyers first.

Can I make things better without buying new software?

Some stuff, like scoring or speed analysis, you can do yourself. But platforms like Standard Information have it all built in, so it's way easier.

When should I buy more leads?

Only after you've got your lead routing, buyer rankings, scoring, and speed down. If not, you're just wasting money.