In fast-moving areas like insurance, home services, and solar, leads lose their sizzle super quick.

Velocify says if you get to a lead in under 30 seconds, you're 4x more likely to score a conversion than if you wait 5 minutes. And with ping post setups – where leads are fought over, judged, and sent out in a flash – any slowdown on your end could hurt your profits.

When leads are hot, the only thing worse than a slow buyer is missing out altogether.

This piece breaks down how speed-to-lead works in ping post and why getting sub-second response times is a key – but often missed – part of making more leads pay off.

---

1. The Real Cost of Waiting

Every split-second between when a lead comes in and when a buyer jumps on it is a chance to lose a sale.

What the numbers say:

• Getting to leads in under 30 seconds = 4x better conversion than waiting 5 minutes
• Contact chances drop 8% every minute you wait (Velocify)
• If you don't call in the first 5 minutes = 21x less likely to convert

2. What Slows Things Down in Ping Post?

Ping post setups are quick, but stuff can still get in the way. Here's where delays usually happen:

Total delay possible: 7–12 seconds.

That waiting could be the difference between:

• Being the first to call or the fifth
• Making a sale or giving a refund
• Making money or wasting time

3. Why Speed-to-Lead Means More Money

In ping post, the fastest buyer to call gets the deal. Even if other buyers bid higher, speed wins.

Here's the deal:

• People Change Their Minds Fast: People looking for quotes or services often go with the first solid answer they get.
• Buyers Get Tired: Buyers who get old leads waste time and give more refunds.
• Speed Gets Rewarded: Many setups judge bids based on things like contact time and refund rates.

4. How Ping Post Systems See Speed

Smart systems like Standard Information don't just look at bid price – they look at:

• How fast a buyer usually gets in touch
• How often they close deals
• Refund numbers
• How long after getting the lead they call

Buyers who are quick on the draw get more leads – often for less money.

5. Getting Speed Across the Board

To be fast, cut out slowdowns everywhere in your system.

🔧 Things to Fix:

✅ Check Things Quickly

Don't make validation too complex

Use simple, fast connections

Save things you've already checked

✅ Figure Out Leads Fast

Use smart lead models

Figure things out BEFORE sending, not after

Use quick ways to decide

✅ Send Pings Right

Send pings to many buyers at once

Give buyers less than 2 seconds to respond

Automatically drop slow responders

✅ Watch Buyers Closely

Punish or drop buyers who don't call fast enough

Push buyers with high calling scores

6. Using Speed to Decide Where Leads Go

Modern ping post setups can use speed to send leads to the right place. For example:

If Buyer A and Buyer B bid the same, send the lead to whoever gets in touch the fastest.

Or, a bit smarter:

Add $3 to bids from buyers who contact leads in under 60 seconds and have less than 5% refund rate.

This makes it a race where speed pays off.

7. Case Study: Speed Wins in the Insurance World

An insurance lead place was seeing more refunds and fewer sales.

They did these things:

• Tracked how fast each buyer contacted leads
• Sent leads based on speed
• Checked for slowdowns when sending/receiving leads

What happened:

• Contact time dropped from 110 seconds to 38 seconds
• Refunds dropped 29%
• Buyer scores doubled

Bottom line: Speed wasn't just a goal. It made them more money.

8. Buyer Tip: Use Speed to Get Ahead

If you're buying in a ping post setup, use how fast you are to your advantage.

• Ask to get leads first based on your call center speed
• Use automatic dialers to call in 15–30 seconds
• Tell sellers how fast you are to get better deals

Calling fast can get you the best leads without spending the most.

9. Platform Spotlight: How Standard Information Helps with Speed-to-Lead

Standard Information is made for sending leads super fast.

It has things like:

• Response times under 1 second
• Watches for slowdowns
• Scores buyers based on contact speed
• Shows you what's happening in real-time to make things better

Whether you're selling and want to make more money or buying and want more sales, Standard helps make sure no lead goes cold.

10. Bottom Line: In Ping Post, Speed Wins

In leads, mainly in ping post, you're not just selling leads – you're selling speed.

From when the form is sent to the final call, every second matters:

• Slow validation kills interest
• Slow buyers lose deals
• Slow sending means lost money

By getting speed-to-lead right – not just bid price – you create a setup where everyone wins: sellers earn more, buyers close more, and people get service faster.

---

FAQs

What is speed-to-lead?

It's the time between someone sending in their info and when a buyer or agent tries to reach out (call, text, or email).

Why does speed matter in ping post?

Buyers who jump on leads faster are more likely to get them first, close more deals, and get fewer refunds – which makes them more likely to get leads.

What slows down lead sending?

Checking things, figuring out leads, ping delays, slow buyers, or doing things by hand can all waste time (and money).

How do I see how fast my system is?

Watch the time from when the lead is sent to when the buyer responds using your ping post setups logs or API. Tools like Standard Information have this built-in.

What's a good speed-to-lead?

The best aim for under 30 seconds. Under 60 seconds is solid. Anything over 2–3 minutes means way fewer sales.