If you run a lead-gen agency or affiliate network, you know the deal: scale is everything — but only if you can control it.
Adding new partners, onboarding buyers, avoiding channel conflict, keeping everyone compliant… it’s a tightrope walk.
And if you're not using ping post, you’re probably making it harder than it needs to be. This post is for affiliate managers, media buyers, and agency owners who want to:
Let’s break it down.
Traditional lead routing feels like playing traffic cop at rush hour — everyone wants something different, and there’s no good way to keep it moving. Ping post changes that. It lets you:
So instead of building 14 custom workflows and praying your affiliates don’t screw up their filters… you manage everything from one source of truth.
Your brand matters — especially when you’re running a network. That’s why good ping post platforms let you white label:
Your clients shouldn’t know (or care) what’s under the hood. What matters is that leads get delivered fast, accurately, and with full transparency.
Platforms like Standard Information give you this out of the box — with your logo, your subdomain, your rules.
Here’s the agency goldmine: when you can route one lead to multiple buyers, based on:
That’s where the real margin is. You can:
If your current system can’t do this… you're probably leaving serious money on the table.
Agencies often get hit the hardest in compliance issues. Why? Because they’re stuck in the middle — managing sources and buyers.
Your platform must include:
It’s not just about risk — it’s about trust. When your buyers see that your leads are compliant before they even hit their system, they buy more.
These are the systems that top affiliate networks use to stay lean and scale fast:
✅ Use Templates for Fast Buyer Onboarding
Build out a default ping tree, pricing, and validation setup. Clone it for each new buyer.
✅ Track Source-Level Performance
Tag every lead with publisher ID, source, campaign. Know exactly who’s sending what — and what’s converting.
✅ Automate Alerts
If a buyer’s API goes down, or a publisher starts sending 3x more volume, or rejection rates spike — get a heads-up.
✅ Tier Your Buyer Pools
Put high-performing buyers at the top. Create waterfalls. Add fallback layers. Always have a plan B.
If you’re running an affiliate program or lead-gen agency, here’s what we give you:
You can scale from 5 to 500 partners without the headaches.
Let’s be real. Agencies fail when:
Ping post gives you control. A good platform gives you leverage. Together, they make scale sustainable.