If you're running a lead-gen agency or affiliate network, you already know: scaling up is key, but only if you can actually handle it.
Adding new partners, getting buyers up to speed, avoiding fights over channels, and making sure everyone follows the rules is like walking a tightrope.
And if you're not using ping post, you're probably making things harder on yourself. This is for affiliate managers, media buyers, and agency owners who want to:
- Run campaigns with lots of buyers
- Keep leads flowing smoothly
- Get the most money for each lead
- Keep buyers happy and avoid trouble with regulators
Let's get into it.
🤝 Why Agencies and Networks Like Ping Post
Old-school lead routing is a mess. Everyone wants different stuff, and it's hard to keep things moving. Ping post fixes that. It lets you:
- Show previews of leads to lots of buyers
- Let them compete (by bidding or saying yes/no)
- Automatically send the whole lead to the best match
- Route leads based on what makes sense, not just chaos
So, instead of making a bunch of custom workflows and hoping your affiliates don't mess up their filters, you can control everything from one place.
🧩 White-Labeling: Keep Control
Your brand is important, especially when you're running a network. That's why good ping post systems let you white label:
- Buyer dashboards
- API information
- Lead forms or data sources
- Reports and notifications
Your clients shouldn't know or care what's going on behind the scenes. What matters is that leads are delivered fast, correctly, and with total openness.
Platforms like Standard Information give you this right away out of the box - with your logo, your own web address, and your rules.
🔁 Multi-Buyer Routing: Your Ping Tree = Your Power
Here's the trick for agencies: when you can send one lead to different buyers, based on:
- How much they bid
- How good the lead is
- Where they are
- Where it came from
- What time it is
- How well the buyer has done in the past
That's where you make the most money. You can:
- Send top-quality leads to the best buyers
- Send okay leads to backup buyers (so they don't go to waste)
- Try out different buyer groups
- Automatically stop working with buyers who aren't doing well if their numbers drop
If your system can't do all this, you're probably missing out on a lot of money.
🚦Following the Rules: It's a Must
Agencies often get hit the hardest in compliance issues. Why? Because they’re stuck in the middle, managing both lead sources and buyers.
Your system needs to have:
- Built-in filters for TCPA and DNC lists
- Records of consent (timestamps, website address, opt-in text)
- Limits for partners (like no Medicare leads in California from Publisher X)
- Tracking clicks for audits
- Global lists to block certain contacts
It's not just about avoiding fines – it's about trust. When your buyers see that your leads follow the rules from the start, they will buy more.
🧠 Tips for Network Managers
Here are some systems that the best affiliate networks use to stay quick and grow fast:
✅ Use Templates to Quickly Add New Buyers
Set up a standard ping tree, pricing, and validation. Then, copy it for each new buyer.
✅ Track Performance by Source
Tag each lead with the publisher ID, source, and campaign. Know exactly who's sending what and what's working.
✅ Set Up Automatic Alerts
If a buyer's API stops working, or a publisher starts sending way more leads, or rejection rates go up, get notified right away.
✅ Group Your Buyers
Put the best buyers at the top. Create backup plans. Always have a plan B.
🧩 What Standard Information Offers Agencies
If you're running an affiliate program or lead-gen agency, here's what we give you:
- 🧱 White-label everything — your brand, your rules
- 🔁 Ping trees with drag-and-drop routing for multiple buyers
- 🧠 AI-powered setup using AmeliaAI (faster onboarding, fewer mistakes)
- 🧼 Real-time filtering and validation
- 🔗 Ready-to-use integrations with CRMs, call centers, and fraud tools
- 📊 Reports on your whole network, broken down by source, location, or industry
You can go from 5 to 500 partners without the stress.
🧠 Why Agencies Get Tired (And How to Stop It)
Agencies usually fail when:
- Adding buyers is a manual process
- Lead sources are random
- There are constant refunds
- No one trusts the data
- You're always reacting instead of planning
Ping post gives you control. A good system gives you an advantage. Together, they make scaling up possible for the long term.