Ping Post Appointments: Next-Level Routing for Consultative Verticals

Ping Post Appointments, introduced by Standard Information, allows lead sellers and call centers to sell and route live appointment bookings in real time—through an auction model.

Nov 4, 2025

2 min. read

Why Just Ping Post Isn’t Always Enough


Ping posts are great for sending leads in real-time. But what if you could skip the waiting game and send a confirmed appointment right away?

That's what Ping Post Appointments does.

Instead of sending contact info, you send a booked time on a calendar — sent to the buyer using tech, email, or text. No need to chase people down or wait around.

What's Ping Post Appointments?


It's a new take on ping post. Here's how it works:

  1. A person or form creates a lead.
  2. A ping goes out with basic info (like zip code, product, and age).
  3. Buyers bid to get the appointment.
  4. The winner gets a booking link right away.
  5. The person or system books the time on the buyer's calendar.
  6. Done! No follow-up calls needed. It's booked and confirmed!

Why This Is a Great Idea


People don't pay attention for long. Buyers want quick results. And call centers are expensive.

So, instead of just sending leads, Ping Post Appointments sends:

✅ Real-time interest

✅ Confirmed calendar slots

✅ Better conversion rates

✅ Fewer complaints from buyers

✅ Quicker returns

If you're in insurance, solar, or any business where sales happen on the phone, this can really change things.

How Normal Info Makes It Work


Here's what Standard Information offers:

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Use Cases

☀️ Solar

Someone wants a consultation? Automatically book them with buyers who can install solar panels in their area.

🏥 Medicare & Health

A live agent talks to someone over 65? Book them straight into a licensed agent's calendar.

🏛️ Legal

Injury case? Book the client with the law firm that bids the most, not just the firm that answers first.

💸 Financial Services

Use booking pings for mortgage or debt help, connecting people with available reps.

How It Works in Real Life


Imagine you're running a life insurance campaign.

  1. A lead comes in. The person is ready to talk.
  2. The agent clicks Request Booking Link.
  3. A ping goes to buyers—Buyer A bids $50, Buyer B bids $45.
  4. Buyer A wins.
  5. The booking link arrives in under 2 seconds.
  6. The agent books the appointment while the person is still on the phone.

It's not just sending leads — it's making sales happen in real-time.

Why It's Better Than Regular Ping Post


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Since buyers only bid if the lead fits their calendar, it also cuts down on refunds, bad experiences, and waiting.

Setting it up in Standard Information


You can set up a whole appointment-based ping post system in under an hour. Seriously.

  • Use the easy-to-use ping tree builder.
  • Connect calendars using tech, Zapier, or other tools.
  • Set up bid rules (like age, location, and product).
  • Turn on instant booking link sending.
  • Tell your reps to ask: Let's book you in — what time works?


Once it's running, you can track buyer involvement, appointment rates, no-show rates, and lead value from your dashboard.

Last Thoughts


Booking appointments is the new way to win in marketing. If you're selling leads but not making sure a call or meeting is booked, you're losing money.


With Ping Post Appointments from Standard Information, you’re not just sending leads — you're sending confirmed meetings to the right buyer, in real-time.


That's what makes this more than just software. It's how leads convert now.

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