Why Ping Post Alone Isn’t Always Enough
Ping post is already the gold standard for real-time lead delivery. But what if you could skip past “send lead, then wait for someone to follow up,” and instead send a live, confirmed appointment?
That’s what Ping Post Appointments does.
Instead of distributing contact info, you’re distributing a booked time on a calendar — delivered to the buyer via API, email, or SMS. No chasing. No delays.
What Are Ping Post Appointments?
It’s a twist on traditional ping post. Here’s the flow:
- A live agent or form generates a lead.
- A ping goes out with basic details (e.g., zip, product type, age).
- Multiple buyers bid to claim the appointment slot.
- The winner receives a booking link in real time.
- The agent or system books the time directly on the buyer’s calendar.
Boom — no follow-up calls, no lost opportunities. It’s booked and locked.
Why This Is a Big Deal in 2025
Consumer attention spans are shorter. Buyers want results. And call center resources are expensive.
So instead of just delivering leads, Ping Post Appointments delivers:
✅ Real-time interest
✅ Calendar confirmation
✅ Higher conversion rates
✅ Lower buyer complaints
✅ Faster ROI
If you’re in insurance, solar, or any vertical where sales happen on the phone, this is a total game-changer.
How Standard Information Powers It
Let’s break down what Standard Information offers out of the box:
Use Cases (That Are Already Winning)
☀️ Solar
Consumers requesting consults? Run the booking ping to vetted buyers with installation capacity in that ZIP code.
🏥 Medicare & Health
Live agent talks to a 65+ consumer? Use appointment ping post to instantly connect to a licensed agent’s calendar.
🏛️ Legal
Injury case? Book the client with the highest-bidding local law firm, not just the one who answered the phone.
💸 Financial Services
Use booking pings for mortgage or debt consults, matching consumers with reps who are actually available.
Real-World Flow: How It Works
Let’s say you’re running a life insurance campaign.
- A warm lead comes in from a call center. They’re ready to talk.
- The agent hits “Request Booking Link.”
- A ping goes to multiple buyers—Buyer A bids $50, Buyer B bids $45.
- Buyer A wins.
- The booking link is delivered in less than 2 seconds.
- The agent books the appointment while the consumer is still on the phone.
That’s not just lead distribution — it’s real-time sales enablement.
Why It’s Better Than Regular Ping Post
And because buyers only bid if the lead fits their calendar, it also cuts down on refunds, bad experiences, and delays.
Setup in Standard Information: How Long Does It Take?
You can launch a full appointment-based ping post system in under an hour. Seriously.
- Use the no-code ping tree builder
- Connect calendars via API, Zapier, or third-party tools
- Define bid logic (e.g. age, state, product type)
- Enable instant booking link delivery
- Train reps to ask: “Let’s get you booked — what time works?”
Once it’s live, you can monitor buyer participation, appointment rate, no-show percentage, and lead value—all from your dashboard.
Final Thoughts
In 2025, appointment booking is the new battleground in performance marketing. If you’re selling leads and still handing off contact info without ensuring a call or consult is actually booked — you’re leaving serious money on the table.
With Ping Post Appointments from Standard Information, you’re not just routing leads — you’re routing confirmed meetings, in real time, to the right buyer.
And that’s what makes this more than software. It’s infrastructure for how leads convert now.
FAQ
Q: What's Ping Post Appointments?
A: It's a tool from Standard Information that lets you sell your open appointment slots to buyers through a real-time auction system. They get booking links the moment someone is looking to book!
Q: How does this help me get more customers?
A: People can book appointments right away when they're interested. This means you get more bookings, and buyers are happier.
Q: Do I have to mess with linking calendars myself?
A: Nope! Standard Information takes care of linking calendars and sending out booking links instantly.