With ping post leads, everyone's always on about speed and cash. Who's quickest? Who's paying most? But hey, there's a smarter way, right?

The buyer who pays the most isn't always the best one. It's about who gets the best results.

That's where buyer scores come in. If you watch what buyers actually do (like, how fast they call, how many leads they close, or how often they ask for refunds), you can send leads to the people who'll really use them.

This doesn't just make it work better; it makes you more money, gets you tighter with your buyers, and makes the whole lead thing healthier.

1. What's a Buyer Score Anyway?

Buyer scoring is when you give buyers points based on how they've done in the past and how they're doing right now.

These scores change. They're based on live info such as:

• How fast they call
• How many leads they close (close rate)
• How often they ask for refunds
• How long it takes to close a sale
• Any mess-ups or fights they've had
• Average bid for lead type/source

The idea is simple: pay back the buyers who make the most from leads and treat them well.

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2. Why Old-School Bidding Sucks

Ping post usually just cares about one thing: who bids the most. The higher the bid, the more likely they get the lead.

That makes problems:

A buyer might bid loads but suck at following up, so they don't close deals.

Some buyers abuse refunds, which cuts into your money.

Buyers who bid high can push up prices but don't make much money long-term.

Basically, it's a race to pay the most but get the worst results.

Price isn't everything, right?

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3. Bidding That Uses Scores: The Smart Way

Think about an auction where bids get a boost based on how well buyers do.

Example:

• Buyer A bids $20 and has a great score.
• Buyer B bids $20 too, but asks for refunds more often and is slow to call.

The system adds a performance boost that rewards Buyer A, by giving them an imagined boost to an effective bid of $23. Buyer B stays at $20.

Buyer A wins because they're better at turning leads into money and are less of a pain.

This isn't just talk. Platforms such as Standard Information let you do this, using scores when you pick where leads go.

4. What Goes Into a Buyer Score

Some signals are more helpful than others. The best scoring tracks:

If you combine these into a score that changes, you can send leads where they'll do best, not just based on who pays most.

5. Why Buyer Scores Are Awesome

For You (the Seller):

• More deals closed because you're sending leads to good buyers.
• Less refund stress, which boosts your profits.
• Better feedback on leads, so you can find better lead sources.
• Fewer issues with risky buyers.

For Buyers:

• First shot at the best leads if they do well.
• Better connections with sellers since scoring is open.
• Chance to win more leads with lower bids if they can prove their worth.

6. From Old Scores to Scores That Update Now

Old systems scored buyers by hand or based on old averages. But today's ping post – like Standard Information's tools -- lets you:

• Score live based on data that's always updating.
• Slice data up, like scoring by lead type/source.
• Change bids automatically based on their current score.
• Have trust scores for buyers in your lead filters.

The system doesn't just know who was doing great last month – it knows who's doing great right now.

7. Example: When One Buyer Is Just Better

Let's see how this works in the real world.

Scenario:

• Buyer A and Buyer B both bid $20 per lead.
• Buyer A always calls leads in 20 seconds, turns 12% into sales, and only refunds 3%.
• Buyer B calls after 90 seconds, turns 6% into sales, and refunds 12%.

How It Works:

• Buyer A gets a +$3 bid boost due to good performance.
• Buyer B's bid stays the same.

Result: Buyer A wins more top-dollar leads. They start to hog the best leads and make way more money in the long run.

8. How to Get Started with Buyer Scores

Whether you sell leads or manage an exchange, here's how:

• Put all data in one place: Grab data from your CRM, call tracking, and postback setup.
• Pick what to track: Decide what's important and how it affects scores.
• Add it to your ping setup: Use scores in your lead filters or bidding rules.
• Tell everyone what's up: Make sure buyers know how to bump their scores.
• Send top leads to top folks: Make sure the best leads get to the best buyers first.

Using a platform like Standard Information lets you do all this automatically.

9. Watch Out For...

Too much focus on closing: Some buyers only pick easy leads, which makes their numbers look better.

Using old data: What worked last month might not work now. Use data that's always updating.

Keeping buyers in the dark: Make sure buyers know how scores are figured out.

Scores vs. money: A high-scoring buyer might not make tons of money – always think about returns.

10. Conclusion: Pay For Results, Not Just Cash

Ping post isn't just about how fast or how much somebody bids. It's about results – and those results come from actual performance.

Buyer scores make the lead world better, fairer, and more profitable by making sure great leads go to the buyers who can use them best.

If you have the right tools (like Standard Information), you can change how leads get sent out, make more money, and get better with your buyers.

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FAQs

What's buyer performance scoring?

It's a way to see how good lead buyers are, based on how fast they call, how many leads they close, refund rate, and if they play by the rules. These scores tell you which buyers should get which leads.

Why should I care about buyer performance?

Because the highest bidder isn't always the best buyer. You get more sales, and fewer refunds, if good buyers get the leads .

How do you figure out a buyer score?

Usually, you add up scores for things like call speed, close rates, refunds, and history across different lead types.

Will this help cut down on refunds?

Yep. Send leads to buyers who don't ask for refunds often, and you'll see fewer refund requests.

How do I get started with buyer scores?

Check out a platform like Standard Information to keep up with how buyers are doing live and send leads using rules you set up.