5 Mistakes That Kill Ping Post Performance (and How to Fix Them)

Poor ping post performance often comes down to avoidable mistakes: bad data, limited buyers, poor routing logic, weak compliance, and no bid strategy.

Aug 15, 2025

3 min. read

When ping post works, it really works. Leads get routed instantly, buyers compete for value, and revenue climbs with every bid.

But when it doesn’t? It’s usually not because the model itself is broken — it’s because someone messed up the basics.

Let’s walk through five common mistakes that kill ping post performance — and exactly how to fix them before they tank your margins or annoy your buyers.

❌ Mistake #1: You’re Only Working With One Buyer

This one’s a killer — and it defeats the entire purpose of using ping post.

If you’re still sending all your leads to one buyer (even via ping), you’re not taking advantage of real-time competition. You’ve just added complexity without the upside.

Why it matters: With just one buyer.

  • You have no price competition
  • You risk delivery failure or capped volume
  • You create dependency that weakens your negotiating power

Fix it:

✅ Expand your buyer pool — even just 3–5 buyers can introduce healthy bidding.

✅ Use tools like buyer rotation, ping trees, and fallback logic to avoid single-source dependency.

✅ If one buyer dominates, test pricing tiers or geographic splits to create more opportunities.

Platforms like Standard Information make it easy to onboard buyers with no-code integrations and real-time routing rules — no dev team needed.

❌ Mistake #2: You’re Not Validating or Filtering Leads Before Pinging

Buyers don’t want garbage — and the fastest way to get dropped from someone’s bid list is to send them unvalidated, non-compliant, or low-quality leads. If you’re just collecting leads and firing them off, stop now.

Why it matters: Bad leads result in.

  • Sky-high refund rates
  • Damaged buyer trust
  • Lower bids (or no bids at all)

Fix it:

✅ Set up real-time validation — phone, email, IP, geo match, TCPA consent

✅ Enforce pre-ping filters — so buyers never see leads that don’t fit their criteria

✅ Score your leads using behavioral data or source reputation

With Standard Information, you can validate leads on the fly and filter them dynamically based on buyer preferences, time of day, score, and more.

❌ Mistake #3: You’re Using Flat Pricing (or No Bid Floors)

Ping post is all about price discovery — letting the market tell you what a lead is worth. But if you don’t have any pricing strategy in place, you’re just giving money away.

Why it matters:

  • Some buyers will bid way under market price
  • You leave room for arbitrage — or worse, fraud
  • You train buyers to undervalue your leads

Fix it:
✅ Use bid floors — minimum acceptable prices per lead, by source or vertical ✅ Review bid ranges over time and adjust dynamically

✅ Don’t automatically post to the highest bidder — factor in quality and refund history

Standard Information allows custom bid floors, tiered pricing, and weighted routing — so you can balance profit and performance.

❌ Mistake #4: You’re Ignoring Compliance (Until It’s Too Late)

Lead sellers often think of compliance as someone else’s problem — especially in ping-post setups. But if you’re the one capturing the lead, you’re on the hook. Ignore it, and the whole house comes crashing down.

Why it matters:

  • TCPA lawsuits are real (and expensive)
  • DNC violations can lead to fines
  • Buyers will drop you if compliance is questionable

Fix it:
✅ Capture clear consent with timestamp and IP

✅ Run all leads through DNC and FCC filters

✅ Include your own legal language in all form flows

✅ Log every lead’s source, campaign, and funnel data

Use tools like Standard Information to embed compliance enforcement into every lead — from ping to post — without relying on fragile 3rd-party patches.

❌ Mistake #5: You’re Not Reviewing Your Data (Or Acting On It)

You can’t improve what you don’t measure. If you’re not looking at buyer performance, bid behavior, refunds, and conversion rates, you’re flying blind.

Why it matters:

  • You might keep sending leads to a buyer who’s refunding 40%
  • You won’t spot underperforming sources until too late
  • You miss opportunities to scale with your top buyers

Fix it:
✅ Review bid rate, average price, and conversion-to-sale

✅ Track refund reasons and reject patterns

✅ Score lead sources and optimize routing based on past performance


Standard Information gives you real-time dashboards to review everything from buyer bid trends to refund triggers — so you can optimize daily, not monthly.

🎯 Bonus: How to Fix It All Without Rebuilding Your Stack

Let’s be honest: fixing ping post performance often means getting out of your own way.

Instead of hard-coding integrations, manually adjusting buyer lists, or trying to fix issues after the fact, you need a platform that makes all of this easier from the start. Look for:

✅ Built-in validation and filters

✅ No-code routing and ping tree setup

✅ Bid floors, prioritization, and fallback handling

✅ Real-time reporting and fraud protection

✅ Appointment-based ping-post (if you’re in verticals like solar or legal)

If that sounds like a tall order, start with a free demo of Standard Information — it’s built for scale without headaches.

🔄 Recap: 5 Ping Post Killers & How to Beat Them



Final Thoughts

Ping post isn’t just a tech feature — it’s a strategy. And like any strategy, it works best when you follow the playbook and avoid the landmines.

If you're seeing low bids, high refunds, or constant buyer churn, chances are one of these mistakes is holding you back.

Clean them up, get your platform right, and you’ll see what ping post can really do: faster sales, smarter routing, and a stronger business in the long run.

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