If you've been doing lead gen for any amount of time, you know things change fast. But 2025? It's a whole different ballgame.
AI's getting smarter. Compliance is getting tighter. Buyers want better leads and will pay for them! And the platforms? They're getting a serious upgrade.
So, whether you sell leads, work for an affiliate network or agency, or you're buying leads – ask yourself: Where’s this going?
Here’s what we’re seeing:
📡 1. Ping Post: It's Just How Things Are Done Now
For a long time, ping post used to be the fancy setup that only the big players used. Not anymore.
Now, even small companies are using ping post from the start. Why?
- You can set custom prices.
- Less refunds!
- Keeps lead data private.
- It just works with AI!
By 2025, ping post is the normal way of doing things.
🧠 2. AI is Doing the Lead Routing (Seriously)
This isn't just talk. AI is being used to:
- Make ping trees better.
- Rate lead quality as it comes in.
- Spot fake leads and weird clicks.
- Guess how buyers will perform.
- Make routing rules on the fly!
Tools like AmeliaAI are making setup quicker, improving matches, and spotting problems before they mess with your numbers.
AI isn't just a fancy thing to have – it helps you win.
📆 3. Appointment-Based Leads Are Super Popular
Leads where people book specific times – like for solar quotes or legal meetings – are the most wanted leads out there.
And platforms are changing so you can:
- Route leads based on open times.
- Let buyers grab time slots.
- Auto send reminders and calendar stuff.
This is good for:
- Solar
- Medicare
- Legal stuff
- Big-ticket financial services
If your ping post platform can't do this, you're behind!
🛡️ 4. Compliance Is a MUST
The people in charge are keeping and eye on lead gen. We are in 2025, so the risks are greater.
We’re seeing:
- TCPA being enforced more.
- More group lawsuits.
- Buyers needing proof people opted in.
- States making wider laws about data privacy.
If your platform doesn't help you:
- Record when people gave permission.
- Track where people opted in.
- Block numbers on the Do Not Call list in real time.
Compliance isn't just something you should do – it's how you stay alive.
🧩 5. Open Marketplaces vs. Closed Networks
Buyers are asking:
“Why just use one seller when I can use a marketplace?”
Sellers are also asking:
“Why limit myself to one buyer when I can sell leads in real time?”
That’s why:
- Lead hubs with lots of buyers are taking off.
- Auctions are easier to see.
- Sellers have dashboards that show how well they're doing.
- Open APIs let anyone connect.
The old single-buyer model is going away. Now we are moving towards networks that are open, flexible, and they can grow.
🧮 6. Tracking and ROI Are More Important Than Before
Buyers used to be okay with: “Here’s the lead, good luck!”
Now they want:
- UTM codes
- Session data
- To be able to track conversions
- Reports from start to sale
The best platforms now do:
- Show money per lead for each buyer.
- Track why people ask for refunds.
- Help you figure out the traffic source of a lead.
- Help you make things better based on real value.
Lead gen is finally a precise science to get people buying.
🛠️ What This Means for You (and Stuff You Can Do)
If you sell leads in 2025, you should:
✅ Get Ping Post If You Haven't Already
Seriously. You're losing money if you're not.
✅ Use a Platform with AI + Appointment
Automation is a must-have now. Appointments make you different.
✅ Check Your Compliance
Don’t rely on spreadsheets and disclaimers to stay safe.
✅ Get Lots of Buyers
Don’t just stick with one. More competition means more money.
✅ Keep up with Metrics
Bid rates, response times, how much you pay per lead, refund reasons – these tell you what to change.
🧩 How Standard Information Can Help
At Standard Information, we’ve been getting ready for this:
- Ping post + ability to set appointments
- AI for routing and buyer setup
- Compliance by default
- Open integrations with CRMs, call platforms, and validation tools
- Dashboards that show what’s working
We do much more than just help you route leads to the proper person. We help you grow in a smart way.