So, what exactly is ping-post? Simply put, it is the fastest way to buy and sell leads. The process starts when a lead seller sends out a “ping”, a snapshot of the lead containing just enough key information for buyers to assess its quality. Buyers can then evaluate the lead based on specific criteria, like geographic location or relevant data tied to a particular vertical, such as homeownership status for home insurance leads—all without revealing the lead’s identity or contact information. Once buyers have evaluated the lead, they place their bids, and the seller selects the highest offer. The full lead data is then “posted” to the winning bidder. Discover how Ping-Post can operate under the new FCC regulations.
If you’re imagining a back-and-forth negotiation between the seller and buyers, think again—this is a lightning-fast transaction with no direct communication between parties. Now that you’re up to speed, you’re ready to start thinking about how you can build your own revenue-generating Ping-Post operation! Learn about how SIT-BAC can help you comply with the new FCC One-To-One rules.